Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry.
Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.