---
title: Leading the Change with Julia Eisenberg
description: Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast.
image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2021/20210312-lbm-leading-the-change/20210312-lbm-leading-the-change-julia-eisenberg.png
---

[![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com)

- Services 
    - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) 
          - Brand Strategy
          - [- Brand Identity](https://littlebirdmarketing.com/branding/)
          - [- Persona development](https://littlebirdmarketing.com/buyer-personas/)
          - [- Market Research](https://littlebirdmarketing.com/market-research/)
          - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo)
    - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) 
          - Content Distribution
          - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012)
          - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)
          - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/)
          - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)
    - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) 
          - Content Strategy
          - [- SOAR™](https://littlebirdmarketing.com/soar/)
          - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/)
          - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/)
          - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/)
          - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing)
    - [Content Creation](https://littlebirdmarketing.com/content-creation/) 
          - Content Creation
          - [- Portfolio](https://littlebirdmarketing.com/content-creation/)
          - [- Videography](https://littlebirdmarketing.com/video/)
          - [- Photography](https://littlebirdmarketing.com/photography/)
          - [- Web Design](https://littlebirdmarketing.com/web-design/)
- [Experience](https://littlebirdmarketing.com/experience/) 
    - [Case Studies](https://littlebirdmarketing.com/experience/)
    - [MR Expertise](https://littlebirdmarketing.com/market-research)
- [Learn](https://littlebirdmarketing.com/resources/) 
    - [Blog](https://blog.littlebirdmarketing.com)
    - [Podcast](https://podcast.littlebirdmarketing.com)
    - [Free Resources](https://littlebirdmarketing.com/resources/)
    - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/)
- [About](https://littlebirdmarketing.com/about/)
- [Contact](https://littlebirdmarketing.com/contact/)

Latest

<https://info.littlebirdmarketing.com/podcast-sponsorship> ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png)

## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

Latest

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition)

## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

[Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

- CATEGORIES

### Subscribe to Email Updates

# Leading the Change with Julia Eisenberg

![Leading the Change with Julia Eisenberg](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2021/20210312-lbm-leading-the-change/20210312-lbm-leading-the-change-julia-eisenberg.png)

-     <https://www.twitter.com/share?url=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fleading-the-change>     <http://www.linkedin.com/shareArticle?mini=true&url=https://podcast.littlebirdmarketing.com/leading-the-change>     <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fleading-the-change>

Little Bird Marketing's Momma Bird [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including [WIRe (Women in Research)](https://www.womeninresearch.org/) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at [Aspen Finn](https://aspenfinn.com/) (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth.

Julia has 16 years of experience working and learning in the industry – first on the client side for Gap and Crocs and more recently on the supplier side, which led her to 20|20.

Outside the office, you’ll find Julia spending time with her family, enjoying the Rocky Mountains and supporting the arts in Denver.

Julia Eisenberg LinkedIn :

[www.linkedin.com/in/julia-eisenberg-b6640a7](http://www.linkedin.com/in/julia-eisenberg-b6640a7)

### Discover More

[Podcast](https://podcast.littlebirdmarketing.com/tag/podcast) [Market Research](https://podcast.littlebirdmarketing.com/tag/market-research)

Popular

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

[Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

Popular

<https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

[Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

Popular

<https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

[Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png")

## Free Marketing Resources.Build better relationships.

[Download the E-book](https://www.psdtohubspot.com/)

### Let Us Know What You Thought about this Post.

Put your Comment Below.

### You may also like:

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition)

## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

\*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

<https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research)

## [Conversational Research Panels for the Win!](https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win)

Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings...

<https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win>

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

\*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project...

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

## Where to Subscribe

<http://feeds.megaphone.fm/ponderingsfromtheperch> <https://itunes.apple.com/podcast/idhttps://itunes.apple.com/us/podcast/ponderings-from-perch-modern-marketing-podcast-for/id915048718?mt=2> <https://open.spotify.com/show/3qbqV6GLDZ0UGWbYp3HiH3?si=MPzDw_ncQYK0rqfJ2HZjQA> <http://www.stitcher.com/podcast/little-bird-marketing-2/ponderings-from-the-perch> <https://www.iheart.com/podcast/256-ponderings-from-the-perch-31156558/>

[![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com)

<https://www.linkedin.com/company/little-bird-marketing/> <https://www.facebook.com/littlebirdmarketing> <https://twitter.com/LittleBirdMktg> <https://www.instagram.com/littlebirdmktg>

#### [About](https://littlebirdmarketing.com/about/)

[Careers](https://littlebirdmarketing.com/contact-careers/)

#### [CONTACT](https://littlebirdmarketing.com/contact/)

[Privacy Policy](https://littlebirdmarketing.com/privacy-policy/)

[Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

#### [Experience](https://littlebirdmarketing.com/experience/)

[Case Studies](https://littlebirdmarketing.com/experience/)

[Market Research](https://littlebirdmarketing.com/market-research/)

#### [Learn](https://littlebirdmarketing.com/resources/)

[Marketing Strategy](https://littlebirdmarketing.com/resources/#marketing-strategy)

[Social Media for Business](https://littlebirdmarketing.com/resources/#social-media-for-business)

[Digital Transformation](https://littlebirdmarketing.com/resources/#digital-transformation)

[Video Resources](https://littlebirdmarketing.com/resources/#video-resources)

[Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435)

[Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435)

[Training & Development](https://littlebirdmarketing.com/courses/)

#### Services

#### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/)

[Brand Identity](https://littlebirdmarketing.com/branding/)

[Persona Development](https://littlebirdmarketing.com/buyer-personas/)

#### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/)

[Videography](https://littlebirdmarketing.com/video/)

[Web Design](https://littlebirdmarketing.com/web-design/)

[Portfolio](https://littlebirdmarketing.com/content-creation/)

#### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/)

[SOARTM](https://littlebirdmarketing.com/soar/)

[Revenue Sprint](https://info.littlebirdmarketing.com/grow-revenue-watch-on-demand?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.15.1722866881396&__hsfp=284667435)

[Social Strategy](https://littlebirdmarketing.com/social-influence-course/)

[Conference Strategy](https://littlebirdmarketing.com/events-marketing/)

[Inbound Marketing](https://littlebirdmarketing.com/inbound/)

#### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/)

[B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro)

[Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)

[Event Marketing](https://littlebirdmarketing.com/events-marketing/)

[HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Little Bird Marketing",
    "url" : "https://podcast.littlebirdmarketing.com/author/little-bird-marketing"
  },
  "dateModified" : "2021-05-06T21:59:07.634Z",
  "datePublished" : "2021-03-12T19:45:00.000Z",
  "headline" : "Leading the Change with Julia Eisenberg",
  "image" : [ "https://podcast.littlebirdmarketing.com/hubfs/podcasts/2021/20210312-lbm-leading-the-change/20210312-lbm-leading-the-change-julia-eisenberg.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://podcast.littlebirdmarketing.com/leading-the-change",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png"
    },
    "name" : "Little Bird Marketing"
  }
}
```