Content Creation Shakeup: Thinking Outside the Blog
Are you stuck in a content marketing rut, doing the same thing over and over again?
Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing.
On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the curtain and reveal how brands are expecting future-proof marketing and consumers just want a little comfort in the buying process.
Tune in to learn how small brands and big brands alike can harness the power of first-party data to foster one on one relationships with their clients, even when the budget is limited.
You can find Emmanuel’s book here!
Are you stuck in a content marketing rut, doing the same thing over and over again?
Could the market research industry be entering its golden age?
Is your LinkedIn profile just a digital resume or a powerful business development tool?
Let Us Know What You Thought about this Post.
Put your Comment Below.