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    Navigating the Evolution of Ideal Client Personas

     

    Ideal client personas, like real humans, are not stagnant. They adjust and change with current affairs and industry upsets and shifts in the economy. So, how do you pivot with your ideal client personas, and where does empathy fit into that equation? Tune in to this episode of Ponderings from the Perch with Priscilla McKinney to find out.

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