Closing the Gap Between the CRO and the CMO
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprising to the entrepreneur as it is to those around them. It is always an interesting set of skills, natural abilities, and curiosity, unique to each person, which helps them carve out their own particular career. Listen in as she reflects on her journey and deep commitment to helping clients grow their market share.
Original theme music by Chris Stewart.
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Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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