In this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice.
Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered around consistently improving quality by creating frameworks to better support researchers and consumers.
Williams offers many insights about the future of panel, the role of AI, and stewardship of the consumer.
“No matter what you’re doing, you can do better,” Williams says.
SPONSORS:
Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Let Us Know What You Thought about this Post.
Put your Comment Below.