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Priscilla and Courtney Williams Discuss Continuous Improvement

In this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice. 

Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered around consistently improving quality by creating frameworks to better support researchers and consumers. 

Williams offers many insights about the future of panel, the role of AI, and stewardship of the consumer. 

“No matter what you’re doing, you can do better,” Williams says.

 

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