In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird, Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity, and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!)
Multilingual Connections provides translation, transcription, and multimedia localization in 75 different languages, provided by a team of 25 full-time staff members and hundreds of language specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava!
Fave app: Google Keep
Fave book: Traction by Gino Wickman
Fave blog: Scary Mommy
Check out the whole episode for further insights and recounts of infamous translation blunders!
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