<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2


    No, it’s not Christmas, but in this episode, we begin by unwrapping the truths of research during the pandemic, the taboos that are lifted, and how findings are better than ever. Katrina Noelle of KNOW Research returns and comes bearing the gift of insights. 

    In this episode, Priscilla McKinney and Katrina, elaborate on KNOW Research and Logica Financial findings during the pandemic, and how brands are hungry for more. KNOW Research and Logica partnered together before the outbreak and quickly had to shift directions in response. Fortunately, they have found their findings to be successful and impactful even during this pandemic season. Katrina dives into how quickly things change, and how to continue researching in such an atmosphere.

    Katrina is also the co-founder of Scoot Insights, which strives to fuel the wicked challenges we all face with consumer insights. Scoot Insights mission has recently pivoted from a consumer insights-driven company to helping decision-makers make hard decisions while still being backed by customer insights. Katrina and her partner Janet Standen, tackle the challenges that come along with the decision making. They want to focus on making real-time big business moves with accurate insights.

    Sponsors:

    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!

    Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

    Discover More

    Market Research

    You may also like:

    Market Research Collaboration is the New Competition

    Collaboration is the New Competition: Collaboration Starts with Giving

    There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketin...

    Podcast Market Research Collaboration is the New Competition

    Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley

    In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jo...

    Podcast Market Research

    Leading the Change with Julia Eisenberg

    Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multi...

    You may also like:

    Market Research Collaboration is the New Competition

    Collaboration is the New Competition: Collaboration Starts with Giving

    There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketin...

    Podcast Market Research Collaboration is the New Competition

    Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley

    In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jo...

    Podcast Market Research

    Leading the Change with Julia Eisenberg

    Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multi...

    Where to Subscribe