<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2

    No, it’s not Christmas, but in this episode, we begin by unwrapping the truths of research during the pandemic, the taboos that are lifted, and how findings are better than ever. Katrina Noelle of KNOW Research returns and comes bearing the gift of insights. 

    In this episode, Priscilla McKinney and Katrina, elaborate on KNOW Research and Logica Financial findings during the pandemic, and how brands are hungry for more. KNOW Research and Logica partnered together before the outbreak and quickly had to shift directions in response. Fortunately, they have found their findings to be successful and impactful even during this pandemic season. Katrina dives into how quickly things change, and how to continue researching in such an atmosphere.

    Katrina is also the co-founder of Scoot Insights, which strives to fuel the wicked challenges we all face with consumer insights. Scoot Insights mission has recently pivoted from a consumer insights-driven company to helping decision-makers make hard decisions while still being backed by customer insights. Katrina and her partner Janet Standen, tackle the challenges that come along with the decision making. They want to focus on making real-time big business moves with accurate insights.


    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!

    Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

    Discover More

    Market Research

    You may also like:

    Podcast Market Research Podcasting Collaboration is the New Competition

    Pushing the Boundries of Insights with Raj Manocha

    Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platfo...

    Podcast Market Research

    Lisa Wilding-Brown: There's a New CEO in Town

    InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa Wilding-Brown has stepped int...

    Podcast Market Research

    Bridging the Gap Between Quant and Qual with Nihal Advani

    Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in ...

    Where to Subscribe