<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    Priscilla and Mark Menig - Subjectivity of Data Quality


    What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. 

    In this episode, host and Little Bird Marketing CEO, Priscilla McKinney, geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. 

    Menig discusses the responsibility in the market research technology industry for first to utilize the best available technology, as well as PureSpectrum’s proprietary quality scoring system.

    ALSO! In celebration of the launch of this podcast, the team at PureSpectrum is giving away an unforgettable virtual wine tasting “in Napa!” Sample some of the best wines from the region from the safety of home. Click here to enter: https://www.purespectrum.com/giveaway/

    Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

    Discover More

    Market Research

    You may also like:

    Market Research Podcasting

    A UX Research Call for More Inclusion with Zoë Glas of Lyft

    Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her ...

    Business Culture Market Research

    Dana Kim Highlights Entrepreneurship

    As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggle...

    Buyer Personas Market Research

    Dialing into Market Research Personas with David Paull

    The market research industry is often striving to answer the question, “Who does my client best serve?” But do you know ...

    Where to Subscribe