Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB, and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared.
You’d want to harness the advice from that friend, and share it with as many people as possible, right? Cool.
Meet Peter Levitan. He’s the aforementioned juggernaut, and Priscilla has invited him back to the podcast to share his insights on successfully navigating through crisis. Peter currently runs a consultancy that helps advertising agencies build and develop plans for growth, which has recently become more important to survival than ever before. In this episode, Priscilla and Peter discuss advice including:
- Understanding your unique value proposition
- Walking the walk, and using your business as a test ground for new ideas
- Borrowing interest
- Developing authority through research
In short, Levitan says: “Become un-ignorable.”
This podcast is packed with useful advice for agencies, entrepreneurs, and actually, everyone.
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