--- title: Priscilla and Peter Levitan - How To Be Un-Ignorable! description: Priscilla and Peter Levitan - How To Be Un-Ignorable! image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200501-priscilla-and-peter-levitan-how-to-be-un-ignorable/priscilla-and-peter-levitan-how-to-be-un-ignorable.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Peter Levitan - How To Be Un-Ignorable! ![Priscilla and Peter Levitan - How To Be Un-Ignorable!](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200501-priscilla-and-peter-levitan-how-to-be-un-ignorable/priscilla-and-peter-levitan-how-to-be-un-ignorable.png) -               Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB, and Harrah’s, has written a [best-selling book](https://www.amazon.com/Levitan-Pitch-This-Book-Pitches/dp/0988311925), and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared.  **You’d want to harness the advice from that friend, and share it with as many people as possible, right?** Cool.  [**Meet Peter Levitan**](https://peterlevitan.com/)**.** He’s the aforementioned juggernaut, and [Priscilla](https://www.linkedin.com/in/priscillamckinney/) has invited him [back to the podcast](https://podcast.littlebirdmarketing.com/priscilla-goes-global-with-agency-genius-peter-levitan) to share his insights on successfully navigating through crisis. [Peter](https://www.linkedin.com/in/peterlevitan/) currently runs a consultancy that helps advertising agencies build and develop plans for growth, which has recently become more important to survival than ever before. In this episode, Priscilla and Peter discuss advice including: - Understanding your unique value proposition - Walking the walk, and using your business as a test ground for new ideas - Borrowing interest - Developing authority through research **In short, Levitan says: “Become un-ignorable.”** This podcast is packed with useful advice for agencies, entrepreneurs, and actually, *everyone*.  --- **Sponsors:** Global sampling, field management, data collection and more - [**Gazelle Global’s**](https://www.gazelleglobal.com/) ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. [Visit our website to learn more!](https://www.gazelleglobal.com/) **Like what you hear?** Let us know! 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