--- title: Priscilla and Ray Poynter Leave The Past Behind description: Priscilla and Ray Poynter Leave The Past Behind image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2018/priscilla-and-ray-poynter-leave-the-past-behind.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Ray Poynter Leave The Past Behind ![Priscilla and Ray Poynter Leave The Past Behind](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2018/priscilla-and-ray-poynter-leave-the-past-behind.png) -               Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with [Ray Poynter](https://www.linkedin.com/in/raypoynter/) about how we fit in the still-developing timeline of market research. As Ray says, there's room for both enthusiasm for the future and a retention of traditional values: *"Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed.  I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are."* Ray is the founder of NewMR, author of ["The Handbook of Online and Social Media Research,"](https://www.amazon.com/HANDBOOK-ONLINE-SOCIAL-MEDIA-RESEARCH/dp/B00C476HYA) and ["The Handbook of Mobile Market Research,"](https://www.amazon.com/Handbook-Mobile-Market-Research-Researchers-ebook/dp/B00MQTHO02/ref=sr_1_1?s=books&ie=UTF8&qid=1543517562&sr=1-1&keywords=The+Handbook+of+Mobile+Market+Research%2C) and the editor of ESOMAR's book "[Answers to Contemporary Market Research Questions](https://www.esomar.org/knowledge-center/reports-publications)." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research. Find Ray at [NewMR](http://newmr.org/), [LinkedIn](https://www.linkedin.com/in/raypoynter/), or [Twitter](https://twitter.com/RayPoynter) to read more of his insights. Don't forget to subscribe, rate, and review Ponderings from the Perch on [iTunes](https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2\))! This episode is sponsored by [GreenBook](https://www.greenbook.org/). Hosted in beautiful Amsterdam, GreenBook’s [IIeX Europe](https://iiex-eu.insightinnovation.org/) is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing,right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. 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