In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission.
Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received.
Lightning round:
Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea
Fave App: NYT Crossword Puzzle
Fave Book: Multipliers, by Liz Wiseman
Fave Blog: Next Gen Market Research
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SPONSORS:
In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.
Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.
Winner will be decided by vote. Voting will be open February 16th through March 31st.
The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
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Digital Transformation Kickstarter
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