Important Customer Insights from Rare Disease Patients
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15th. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership.
IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience.
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Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
What if the biggest factor driving your business decisions isn't logic, but emotions?
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