How Great Market Researchers are Valuable B2B Business Consultants
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15th. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership.
IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience.
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Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
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