Can a Podcast Create B2B Lead Generation for a Healthcare Market Researcher?
Years of experience in healthcare insights is worth its weight in gold.
This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15th. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership.
IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience.
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Years of experience in healthcare insights is worth its weight in gold.
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
Let Us Know What You Thought about this Post.
Put your Comment Below.