This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15th. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership.
IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience.
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and wha...
The research industry has a data quality problem it keeps politely talking around.
Let Us Know What You Thought about this Post.
Put your Comment Below.