In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow, and scheduling to overlap perfectly.
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar Land Rover, Viber, and World Food Program. Prior to launching Planable, at 20 years old, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017.
Xenia’s Favorite Podcast: Freakonomics
Fav Book: Sapiens By Yuval Noah Harari
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