<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    Priscilla Beats the Persona Drum


    Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.

    “Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”

    Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and for her own business. The buyer persona drum is one she beats often - catch more content on this topic on our blog or in our free Ideal Client Personas guide!

    Are you ready to get the most out of your marketing budget? Tune-in to this episode and do your buyer persona homework.

    Like what you hear? Subscribe to Ponderings from the Perch on iTunes and while you’re there, leave us a rating and review.

    Discover More

    Buyer Personas

    You may also like:

    Buyer Personas Social Media for Business Content Marketing Podcast Email Marketing Strategy Lead Generation Brand Strategy

    The Anatomy of a Content Marketing Plan

    Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive ...

    Buyer Personas Podcast Lead Generation Brand Strategy

    4 Questions to Audit Your Website

    When was the last time you actually looked at your website? Is it full of industry jargon? How easy is it to navigate? I...

    Buyer Personas Podcast Brand Strategy

    Navigating the Evolution of Ideal Client Personas

    Ideal client personas, like real humans, are not stagnant. They adjust and change with current affairs and industry upse...

    Where to Subscribe