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Priscilla Doesn't Need a Crystal Ball: Content Marketing is Here to Stay


Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing, and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe social media to be dead. On the contrary, it is alive and kicking. What seems to be more the issue is HOW people are using social media and WHY marketers are using it. This episode really focuses on the changes that are here to stay because of the major shift in the advertising world which is the dominance of the end-user.

Gone are the days of prime time TV and big media buys in the local newspaper for many businesses. People are tuning out from content that interrupts and want their content when they want it, where they want it, and on the device of their choosing. It is not that traditional media buys are dead, but that marketers must adapt. But simply adapting to a new medium or channel like Facebook is not enough. Companies who advertise there must still understand they are building their kingdom on leased land. Content marketing instead offers to build a platform where companies can engage with their clients in meaningful ways to garner direct connection to them. With effective email list building companies can choose whatever medium of the moment, but can still grow their list with lead generating efforts. In accordance with the prophecy, this leads to sales automation and lead nurturing, which this Momma Bird loves to talk about.

And, as they say in the business, the original theme music by Chris Stewart.


 

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