Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market.
She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism solutions, just to name a few. This industry diversity requires her team to stay focused on process at all times. She also gets pretty vulnerable about how she has garnered a high rate of repeat customers. Priscilla believes this is because she has consistently respected client's marketing budgets and treated their money like her own.
They also discuss some business development issues. She gets honest about how hard it is to strike a balance between dividing her time marketing her own company and completing work for clients. Every small agency should be living in the terror of that daily decision, in her humble opinion. This involves hard conversations and daily refocusing. These powerful conversations led the Little Bird Marketing team to assess their business by understanding where their talents, services and products fall into the following five buckets:
seeding sprouting growing maturing mastering
Her suggested travel reading list includes:
McCarthy's Bar by Pete McCarthy
Pink Tanks and Velvet Hangovers by Douglas Lytle
To enter the official LONDON MUG CONTEST simply email us at firstname.lastname@example.org with those words in the subject line and we'll let you know who wins when we end the contest on 5/31/17.
Just for morbid curiosity, here is the link to the story of the woman who died and went unnoticed in London.
Original theme music by the illustrious Leighton Cordell.
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