Join Priscilla McKinney, Momma Bird at Little Bird Marketing, as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement, and search engine optimization, she is convinced this can not be ignored. Check out our Perfect Persona guide for today's freebie step-by-step guide to understanding and creating your personas to get your marketing plan back on track. Original theme music by Chris Stewart.
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