Times are tough.
Times are confusing.
What is clear is that we are ALL now ONLINE.
The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now.
Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales people have been adapting to the online sales environment for years. It's not hard to get people to agree that social media has fundamentally changed the way we live and do business. But the reality is they hadn't understood the magnitude - yet.
Even before we all sheltered in place during a world pandemic, research showed that buyers were getting 57% of the way through their buying process before they contacted a salesperson (Source: CEB, now Gartner).
Your next great deal and your most ideal client is on a self-directed journey where they research, ask questions and jump to conclusions about you, your products and your brand all while remaining anonymous. To win, brands must empower salespeople to be a part of this journey earlier in the process.
In normal times our Momma Bird, Priscilla McKinney, teaches 12-week skill transformation modules to instill the needed mindset shift and technical skills to create huge efficiencies within organizations. This system codifies what it takes to generate leads and drive revenue through social media efforts.
But with the threat of COVID-19 we must defer to our old friend, Sweet Brown and acknowledge, "Ain't nobody got time for that!"
Instead, this episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times.
Links referenced in this episode include: