<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Priscilla Tackles the Nitty Gritty of Content Marketing with Michael Brenner

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula.

As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers and bring authenticity to marketing efforts across the board. They go deeper into the disruption that can happen when agencies and clients walk away from a simplified attempt to "just sell more" and instead create something more meaningful for better marketing. But even for those who have moved into the content marketing spaces he keenly points out that "Marketing with content is not the same as content marketing." They discuss the role of empathy in marketing as Michael alludes to this reckoning that is coming for the marketing industry which will hopefully cut the fluff and look for better alternatives to simply buying clicks. Follow Michael on Twitter @BrennerMichael.

Original theme music by the illustrious Leighton Cordell.

You may also like:

Social Media for Business LinkedIn Success Podcast Podcasting

Top Tips to Crush it on Social Media

What do a Thanksgiving turkey and social media strategy have in common? If something is worth doing once in a big way, t...

Social Media for Business Content Marketing Podcast Brand Strategy

Social Media Strategies to Leverage for Success

'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk abou...

Social Media for Business LinkedIn Success Podcast Collaboration is the New Competition

Networking Tips with Kingsley Aikins

Are soft skills going to be more important in the future than hard skills? Are you spending too much time connecting wit...

Where to Subscribe