No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share insights.
McKinney, and Little Bird Marketing CRO, Stephanie Douglass, talk with industry experts, such as Gary Batroff of Thematic and Ibby Sayed of Cotera (who is also a fellow podcaster).
Question Pro’s Cecil Puvathingal joins Priscilla in a conversational recap about what they heard and felt throughout the day. There were moments of inspiration – both personal and professional. They talk about conversations they had about solving timely problems in business including thoughts around digital innovation, data integrity, customer satisfaction, employee relations, communication gaps, maintaining a high survey response rate, and the impact of AI.
Many colleagues were mentioned, and some were interviewed. Expand your network immediately by connecting with them on LinkedIn. We’ve made it easy for you with each link: L. Danielle Petty, Ibby Sayed, Gary Batroff, Cecil Puvanthingal, Stanley Gibbs, James Canga and Jeff Noonan, Tim Sanders (who, by the way, is also a published author), Dr. Andrea Hollingsworth, Stan Sthanunathan, Julie Rodda Ph.D, Stephanie Murphy Ph.D, Mainak Mazumdar and of course, Vivek Bhaskaran, founder and CEO of QuestionPro.
This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.
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