Are you tired of sending business emails that disappear into the void without any response?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and Executive Vice President Ashley LeBlanc examine four fundamental reasons why business emails fail to engage recipients. They share practical solutions for creating emails that actually get responses.
The conversation delves into critical email marketing mishaps, starting with the pitfalls of disingenuous personalization tokens and aggressive follow-up strategies. They explore how misaligned subject lines and poor mobile optimization can drastically reduce email effectiveness.
"Our inboxes get so clouded that there can be a million reasons why someone did not respond to your email," LeBlanc explains. "If you're sending an email, you need to think about whether you've earned the right to follow up."
The episode outlines specific strategies for improving email engagement, from properly implementing personalization tokens to maintaining brand consistency in subject lines. McKinney and LeBlanc emphasize the importance of mobile optimization, noting that 62% of people view emails on mobile devices.
They provide practical tips for testing email performance across different platforms and devices, ensuring your messages resonate regardless of how they're accessed. Through detailed examples and step-by-step guidance, they demonstrate how to craft emails that build meaningful connections rather than adding to inbox clutter.
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