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Stop Doing Email Marketing Wrong: Learn from Hank Hoffmeier

No one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno.

Hat Hank Hoffmeier

Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off. 

After all, you don’t know what you don’t know.

Do you have a thing or two to learn about:

  • Automation?
  • Segmentation?
  • Split Testing?

If your answer was yes, yes, and more yes then you’re not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank’s bottom line? Simplify everything. Don’t overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email.

As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client’s point of view. 

For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines.

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