Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research. Explorer Research is a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Can you defend your research insights if stakeholders challenge them?
Can you grow a market research company to £6 million in just two years?
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