Deeper, Richer Customer Insights Through Conversational Techniques
The research industry has a data quality problem it keeps politely talking around.
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research. Explorer Research is a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”
The research industry has a data quality problem it keeps politely talking around.
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innova...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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