Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research. Explorer Research is a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
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