
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research. Explorer Research is a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”

The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and wha...
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