The Power of Conversational Research for Customer Insights
The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same com...
Mars Wrigley goes way beyond just treats and snacks and Jo Lepore is here to tell you why on this episode of Ponderings from the Perch with Priscilla McKinney.
Jo is a global foresight lead over at Mars Wrigley. Her team looks at micro trends and works them into business. Foresight aims to change consumer behaviors, uses technology to leverage change and impact consumers, and works to intensify competition.
The pandemic has changed life as we know it. There have been some long-lasting shifts among consumers that are taking big marketing industries by storm. These changes have caused businesses to look towards the future more than they have in the past.
Looking into the future can be scary, but is incredibly necessary when it comes to market research.
The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same com...
Consumers are not liars. They are simply unreliable narrators of their own lives, and the entire consumer research indus...
Most B2B content fails not because of bad writing, but because of a misdiagnosis.
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