Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Mars Wrigley goes way beyond just treats and snacks and Jo Lepore is here to tell you why on this episode of Ponderings from the Perch with Priscilla McKinney.
Jo is a global foresight lead over at Mars Wrigley. Her team looks at micro trends and works them into business. Foresight aims to change consumer behaviors, uses technology to leverage change and impact consumers, and works to intensify competition.
The pandemic has changed life as we know it. There have been some long-lasting shifts among consumers that are taking big marketing industries by storm. These changes have caused businesses to look towards the future more than they have in the past.
Looking into the future can be scary, but is incredibly necessary when it comes to market research.
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
Let Us Know What You Thought about this Post.
Put your Comment Below.