It’s time to rethink how businesses use marketing.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing.
While many businesses use systems for everyday tasks, like shopping lists and calendars, many abandon this systematic thinking when it comes to marketing. The SOAR™ system, on the other hand, is designed to help businesses create a sustainable lead generation system. It is broken down into three main elements: understand, unlock and unleash.
The "understand" phase focuses on laying the groundwork by clarifying who the target audience is, establishing clear goals, and evaluating existing marketing assets. In the "unlock" phase, emphasizes the importance of organizing content into clusters to establish authority on specific topics in search engines. And finally, the "unleash" phase involves implementing paid promotions to amplify organic success and analyzing results to determine what's working and what isn't. Throughout her discussion, McKinney emphasizes that a good marketing plan should help identify which activities to stop rather than simply adding more initiatives, promoting what she calls "radical simplicity" in marketing strategy.
"Marketing isn't just about creating pretty graphics or clever taglines,” McKinney explains. “It's about creating a sustainable, measurable system that generates leads and helps your business grow."
McKinney then explains how the SOAR™ system can actually be implemented in the workspace, depending on a company's needs and circumstances, such as if a company has or does not have a marketing department. She also shares a success story about implementing the system with thinknow, a multicultural market research firm, where they developed five different ideal client buyers and reorganized their content strategy, leading to tangible results within six months.
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Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
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