---
title: A Revenue Driven Approach to Data Science with Lillian Pierson
description: Priscilla Mckinney and Lillian Pierson discuss how to take intangible ideas, put them into a rock-solid plan, and finally, into a product that sells
image: https://podcast.littlebirdmarketing.com/hubfs/20210702-lbm-a-revenue-driven-approach-to-data-science-with-lillian-pierson-hz.png
---

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# A Revenue Driven Approach to Data Science with Lillian Pierson

![A Revenue Driven Approach to Data Science with Lillian Pierson](https://podcast.littlebirdmarketing.com/hubfs/20210702-lbm-a-revenue-driven-approach-to-data-science-with-lillian-pierson-hz.png)

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Momma Bird, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), welcomes the CEO of [Data-Mania](https://www.data-mania.com/), [Lillian Pierson](https://www.linkedin.com/in/lillianpierson/), to the perch to discuss how to take intangible ideas, put them into a rock-solid plan, and finally, into a product that sells. In addition, they speak on the dividing line between those who understand the "science" in data science and those who understand how to communicate value and apply that science for practical applications.

---

Curious about your ideal career path in the data science field? Take Lillian's [Data Superhero Quiz here.](https://www.data-mania.com/data-superhero-quiz/)

---

 

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