Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
There is always a risk of becoming obsolete when it comes to the market research industry or any industry for that matte...
So the story goes, a neuroscientist and an insights strategist walk into a bar. Well, that's not exactly how it went, bu...
Let Us Know What You Thought about this Post.
Put your Comment Below.