Content Creation Shakeup: Thinking Outside the Blog
Are you stuck in a content marketing rut, doing the same thing over and over again?
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Are you stuck in a content marketing rut, doing the same thing over and over again?
Could the market research industry be entering its golden age?
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in t...
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