Important Customer Insights from Rare Disease Patients
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
What if the biggest factor driving your business decisions isn't logic, but emotions?
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