An Entrepreneurial Approach to Delivering Customer Insights
Can you grow a market research company to £6 million in just two years?
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Can you grow a market research company to £6 million in just two years?
*This podcast mini-series is brought to you by Smith Hanley Associates, connecting businesses worldwide through speciali...
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research s...
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