Dana Kim Highlights Entrepreneurship
As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggle...
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggle...
The market research industry is often striving to answer the question, “Who does my client best serve?” But do you know ...
There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketin...
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