The Power of Context for Powerful Customer Insights
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Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to lear...
The bad actors in market research have AI too, and they’re using it better than most research teams want to admit.
The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same com...
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