Can a Podcast Create B2B Lead Generation for a Healthcare Market Researcher?
Years of experience in healthcare insights is worth its weight in gold.
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Years of experience in healthcare insights is worth its weight in gold.
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
Let Us Know What You Thought about this Post.
Put your Comment Below.