Deeper, Richer Customer Insights Through Conversational Techniques
The research industry has a data quality problem it keeps politely talking around.
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
The research industry has a data quality problem it keeps politely talking around.
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innova...
Years of experience in healthcare insights is worth its weight in gold.
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