Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
Can you defend your research insights if stakeholders challenge them?
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