Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started.
Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands bring their products to their consumers in a fun and interesting way.
Since she made the pivot she has continued to grow Highlight, serving national companies like Mondelez, Nestle, Purell, and more.
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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