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Dig into Tech-enabled Consumer Insights with Paul Gaudette

Want a standing invitation to every party? Your wish is our command. Actually, it’s at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also, quite literally, has extended an invitation for you to attend any Dig Insights party he throws. Toss some confetti and pop that champagne!

While there was no imbibing on the podcast, Paul ceremoniously pulled back the curtain on tech-enabled consumer insights and about what innovation means to him and his company. Innovation isn’t one-sided. It’s two-sided. Consider the consumer experience and the client experience. Ask the right questions. Speak to people as if they are normal people. Using relevant language is key.

If you’re just beginning to dip your toes into the world of research or if you’re trying to find a way to get comfortable with tech platforms, Paul has amazing advice to offer you.

And it’s simple. Painfully simple.

Learn the fundamentals and remember that you yourself are a consumer! You don’t just have to put yourself into the shoes of the consumer, you are a consumer. Think about what you do, what challenges you face, and how you’d respond to questions when asked.

Are we right or are we right? Painfully simple.

For more tips, tricks, and downright great advice, make sure you subscribe to the Ponderings from the Perch podcast. And make sure to tune into the Dig Insights Podcast

Shoutout to this episode's sponsors Cloud Research and AG Access

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Uncovering insights in the agricultural industry can seem like looking for a needle in a haystack. Luckily, Ag Access has your back. From recruitment and survey design to planning and execution of custom full-service market research projects, you can count on Ag Access to deliver expertise and meaningful outcomes. Our 400,000+ member community covers the breadth of the agriculture chain, including technology, ag sales, crop growers, livestock producers, feed supply and more. With a full-time engagement center, research logistics team, and 400,000 member-strong insights community, Ag Access is an irreplaceable bridge between researchers and professionals in the agriculture industry. Visit ag-access.com to learn more. 


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