Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?
According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.
How do you transform abstract brand values into a consistent voice that cuts through the noise?
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours?
Are you seeing website traffic drops across your content?
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