Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include:
- Consumer, B2B & Healthcare Research
- Mobile Best Practices & Technology
- Online & Mobile Panel Development & Publisher Recruitment
- Quality Best Practices & Fraud Mitigation
- Sample Replication & Frame Development
- Multicultural Insights
- Loyalty & Retention Strategies
- Gamification & Social Sharing
- Global Incentive Fulfillment (200+ reward partnerships managed)
- Global Sweepstakes Law
- Community/Panel Development
- Operational Efficiency
- Survey Design (CATI, Online & Mobile)
- Quant & Qual
- Contract Negotiation
- Marketing & Promotion
- Teambuilding & Training
- Cost-Reduction Strategies
- Online & Mobile Privacy Law (GDPR, CCPA, COPPA etc.)
- Competitive Benchmarking
- DIY Sampling Technology
- Profiling
- Client Development
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