--- title: "MR Leadership Week: Sandy Casey of InnovateMR" description: "MR Leadership Week: Sandy Casey of InnovateMR" image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/mini-series/mr-leadership-week/mr-leadership-week-sandy-casey.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # MR Leadership Week: Sandy Casey of InnovateMR ![MR Leadership Week: Sandy Casey of InnovateMR](https://podcast.littlebirdmarketing.com/hubfs/podcasts/mini-series/mr-leadership-week/mr-leadership-week-sandy-casey.png) -               [Sandy Casey](https://www.linkedin.com/in/sandy-casey-a3aa702/) is the Senior Vice President of Global Supply at [InnovateMR](https://www.innovatemr.com/) - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a super helpful paradigm to help navigate the stress during COVID-19. Of course it's a great piece of advice at any time, but it seems especially relevant today.  **She offers the best feedback loop as follows:** Stay positive Stay healthy (physically and mentally) Stay aware Stay focused Stay in sight This circle of thinking enforces the very best and allows for anyone to ask for the right help at the right time.  With her years of experience mentoring so many in the insights industry, you can see how she can quickly distill her expertise into something of immediate value. While she is inspiring her team and keeping them motivated she is quick to point out the need to also be helpful to clients and suppliers in our ecosystems.  She talks about her practice of radical transparency and how that fuels the best conversations for meaningful collaborations. Starting every conversation whether internal or external with a genuine check-in with all involved, she actively creates an environment where everyone can be heard and respected.  She points out the feedback loop is not complete without her phrase, "Stay in sight". While it's a great play on words for the insights industry it applies to all team members. While it may seem hard for some to accept kudos, it is a key part of continuing to do great work. The importance of giving credit where credit is deserved is a cornerstone of the way Sandy operates, leads and builds up everyone on the team. She also likes to remind leaders to not forget the importance of acknowledging the contributions of partners and taking the time to make sure their bosses know when they go above and beyond.  She and Priscilla credit [WIRexec retreat](https://www.womeninresearch.org/wirexec/) for bringing them together and encourage all women in the insights industry to sign up (it's FREE!) at www.womeninresearch.org to find peers, mentors and the support we always need, but truly require when times are tough.  **Like what you hear?** Let us know! 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