--- title: Priscilla and Ashley - 3 Website Metrics that Actually Matter description: Website metrics are only valuable when you're measuring the right ones. In this episode, Priscilla and Ashley uncover their top 3 in website metrics. image: https://podcast.littlebirdmarketing.com/hubfs/priscilla-and-ashley-3-website-metrics-that-actually-matter.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Ashley - 3 Website Metrics that Actually Matter ![Priscilla and Ashley - 3 Website Metrics that Actually Matter](https://podcast.littlebirdmarketing.com/hubfs/priscilla-and-ashley-3-website-metrics-that-actually-matter.png) -               **Simply put: Your website matters.** Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and start auditing your website’s appearance, let’s talk about the metrics you should be tracking to evaluate performance.  In digital marketing, data is how we track progress and make informed decisions. From determining your marketing budget to the details of your next campaign, your marketing metrics guide the way to success. Having a deep understanding of where you truly are and where you want to be will dictate how you get there. Looking at your metrics and insights provides deep insights into what is working and what isn’t.  Why is tracking numbers important? Here’s a truth bomb: Numbers don’t lie. It’s actually the opposite – they uncover truth. We don’t track numbers for the sake of numbers. Metrics are valuable, but only as valuable as the action they inspire. Often organizations blindly measure industry-recognized metrics and then become paralyzed on what should happen next and how to turn those metrics into trackable KPIs. In this episode, [Momma Bird/CEO Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) and [Executive Director Ashley Le Blanc](https://www.linkedin.com/in/ashleymariahleblanc/) share their top 3 picks for WHICH metrics you should be focused on.   **SPONSORS:** Global sampling, field management, data collection and more - [**Gazelle Global’s**](https://www.gazelleglobal.com/) ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. 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