<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    Priscilla and Ashley Talk Turkey, Robots and Blogging


    “To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging.

    “Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if you are doing it, maybe you should have a strategy.”

    Here’s the reality - the internet is exploding with content. There are millions of articles posted daily and you can't beat it by posting more. That's right— there's no point in adding clutter. To see ROI on your blogs, you need to focus on the quality of your content and how well you’re answering the questions of your ideal customer.

    “This is a bigger question than just writing words that go on your website. It's about reaching your ideal client. Not just any client, not just any customer, but your ideal customer.”

    Tune-in for more blogging insights, including:

    Best practices for word count, keyword usage and social promotion
    Current stats, numbers and trends
    How to and why you should work with robots
    Targeting your ideal customer

    Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

    Discover More

    Better Blogging

    You may also like:

    Better Blogging Podcasting

    Priscilla and Andy Crestodina Get Super Specific About Content

    Q: What’s the one thing that Andy Crestodina wants you to get better at?

    Better Blogging Social Media for Business

    Priscilla and Ashley Talk New Year Marketing Resolutions

    Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await an...

    Better Blogging Content Marketing

    Priscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing Teams

    Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she c...

    You may also like:

    Better Blogging Podcasting

    Priscilla and Andy Crestodina Get Super Specific About Content

    Q: What’s the one thing that Andy Crestodina wants you to get better at?

    Better Blogging Social Media for Business

    Priscilla and Ashley Talk New Year Marketing Resolutions

    Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await an...

    Better Blogging Content Marketing

    Priscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing Teams

    Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she c...

    Where to Subscribe