--- title: Priscilla and Friends Recap IIeX Europe description: Priscilla and Friends Recap IIeX Europe image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200313-priscilla-and-friend-recap-iiex-europe/priscilla-and-friends-recap-iiex-europe.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Friends Recap IIeX Europe ![Priscilla and Friends Recap IIeX Europe](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200313-priscilla-and-friend-recap-iiex-europe/priscilla-and-friends-recap-iiex-europe.png) -               *Prost!* We’re back from [IIeX Europe](https://iiex-eu.insightinnovation.org/) in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from [DLA Ignite](https://dlaignite.com/), [Keen as Mustard Marketing](https://mustardmarketing.com/), and the [Retail Performance Company](https://www.rpc-partners.com/), [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney) chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors: - [Adam Gray, co-founder DLA Ignite ](https://uk.linkedin.com/in/adamgray) - [Athena Lam, Lead at Piccolo Portfolios](https://www.linkedin.com/in/athenaylam/) - [William Yattah, CEO and co-founder Discussnow](https://fr.linkedin.com/in/williamyattah) - [Eimear Gillen, Marketing Executive at Research for Good](https://uk.linkedin.com/in/eimear-gillen-58884a170) - [Dr. Aaron Reid, CEO and founder of Sentient Decision Science](https://www.linkedin.com/in/aaron-reid-0961694) - [Monique Drummond, founder of Relish](https://uk.linkedin.com/in/qualitativeresearcher) - [Tacie Avedikian, Senior Director, Client Development at Innovate MR](https://www.linkedin.com/in/tavedikian/) - [Tony Cheevers, Customer Success Officer at Researchscape International](https://www.linkedin.com/in/tonycheevers/) ^^Follow all of these people, promptly! This episode runs an extremely wide gamut of takeaways from the event, touching on social selling, iterative research, relationship building and networking, innovative technologies, and pro tips for maximizing the conference experience. Also, so many great accents! **Like what you hear?** Let us know! 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