Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ispos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research.
LIGHTNING ROUND!
Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American Fiasco
Fave Apps: Twitter, DuoLingo
Fave Book: East of Eden, John Steinbeck
Fave Blog: The Angry Staff Officer
Connect with Kris on Twitter and LinkedIn!
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In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.
Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.
Winner will be decided by vote. Voting will be open February 16th through March 31st.
The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
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