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    Priscilla and Kris Hull Wield the Double-Edged Sword of Specialization


    Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ispos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research. 

    LIGHTNING ROUND!

    Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American Fiasco

    Fave Apps: Twitter, DuoLingo

    Fave Book: East of Eden, John Steinbeck

    Fave Blog: The Angry Staff Officer

    Connect with Kris on Twitter and LinkedIn!

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    SPONSORS:

    In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

    Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

    Winner will be decided by vote. Voting will be open February 16th through March 31st.

    The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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    Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

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