During Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted a live visual podcast with Bianca Pryor, VP of Consumer Insights at BET, and Chrystal Day, Global Head of Marketing Measurement at Google.
While 2020 has had its share (and more!) of hardship and struggle, it has also fostered many new opportunities for increased representation and social impact. Bianca and Chrystal discuss their roles, and the opportunities they are finding to champion diversity and inclusion in the MRX space and beyond. They talk about respect for data, new avenues and platforms for sharing, collaboration and mentorship, and dream projects they’d love to work on.
Watch It Here:
Be sure to check out:
- BET’s #Reclaimyourvote campaign - This campaign began in February and was intended to feature in-person events, but was able to pivot toward virtual events.