Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019? It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. Video, branding strategy, the GIF debate, and how the ideal buyer persona impacts the design process are all part of this short, feature-packed episode.
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. P.S. Check out some of our FREE resources on developing and utilizing your buyer personas. As Leighton explains, these are perfect for someone who knows what they're looking for, but doesn’t know where to start:
The Perfect Persona
Priscilla Beats the Persona Drum
The Do’s and Don’ts of Buyer Personas
You’re Reading This Because You Fit Our Buyer Persona
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