Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to amazing discoveries. Also, if you have an extra autoharp lying around, please send it to her immediately!
Original theme music by Chris Stewart.
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How do you transform abstract brand values into a consistent voice that cuts through the noise?
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