Why Most B2B Content Fails - and It's Not What You Think
Most B2B content fails not because of bad writing, but because of a misdiagnosis.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswing!
Original theme music by Chris Stewart.
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Most B2B content fails not because of bad writing, but because of a misdiagnosis.
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