--- title: Priscilla Talks B2B Marketing with Bernie Borges description: Priscilla Talks B2B Marketing with Bernie Borges image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2017/priscilla-talks-b2b-marketing-with-bernie-borge.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla Talks B2B Marketing with Bernie Borges ![Priscilla Talks B2B Marketing with Bernie Borges](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2017/priscilla-talks-b2b-marketing-with-bernie-borge.png) -               Join [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney), CEO and Momma Bird at Little Bird Marketing, and her special guest, [Bernie Borges](https://www.linkedin.com/in/bernieborges/), CEO of [Find and Convert](http://www.findandconvert.com/), a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at [http://www.socialbusinessengine.com/podcasts/](http://www.socialbusinessengine.com/podcasts/). In this episode they discuss the nuance and expertise that B2B marketing efforts require including technical integrations and closed loop sales reporting. Professional businesses need to establish that professional legitimacy from the first client interaction and yet strike a very personal and human balance in the mix. As experienced B2B marketers they discuss tips and tricks to do just that. As they both lead a HubSpot certified agency they also discuss the power of fully integrated marketing dashboards. Regardless of the sophistication of integration and automation, however, they both agree that curating content with the higher purpose of being helpful to people reaps the best rewards regardless of your choice of dashboard. Original theme music by the illustrious Leighton Cordell. **Check out important links to upcoming events mentioned in this show here:**   **Upcoming Lithium Webinar** [https://www.lithium.com/resources/webcasts?ga-link=nav](https://www.lithium.com/resources/webcasts?ga-link=nav)   **Social Media Strategies Summit 2017 in San Francisco 2/7 - 2/9** [http://socialmediastrategiessummit.com/san-francisco-2017/](http://socialmediastrategiessummit.com/san-francisco-2017/)   **Social Media Marketing Words 2017 in San Diego 3/22 - 3/24** [http://www.socialmediaexaminer.com/smmworld/](http://www.socialmediaexaminer.com/smmworld/)   **Like what you hear?** Let us know! 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