Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Is “interoperability” a word? Tune in this week on Ponderings from the Perch to find out.
Join Priscilla McKinney and Raj Manocha as they talk about what is going on in the insights industry.
Raj Manocha, CEO of Methodify by Delvinia, has played an important role in developing the company’s research automation platform and is also in charge of the international expansion of the company’s data collection services.
The insights industry is ever-changing. People working in the industry focus on better ways to collect data and power insights. Give this episode a listen to hear the inside scoop and get in on some trade secrets.
BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Can you defend your research insights if stakeholders challenge them?
Can you grow a market research company to £6 million in just two years?
Let Us Know What You Thought about this Post.
Put your Comment Below.