*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And if you haven’t already, check out Part One and Part Two of the QRCA series!*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the final part of a three-part Conference Flyover from QRCA in Philadelphia. Joined by Multilingual Connections’ founder and CEO Jill Kushner Bishop, PhD, and Business Development Director Carlos Hevia, they discuss the power of conducting research in participants' native languages and how this unlocks storytelling that might otherwise remain hidden.
From coordinating projects across 75+ languages to managing the complexities of cultural context, these conversations show why authentic communication matters in research. "Language doesn't just describe some preexisting reality out there in the world," Bishop explains. "We create that reality through language and we activate different areas of our identity through language. I loved in particular when we talked about being bicultural as a superpower [at the conference]."
Their discussions highlight how qualitative researchers intuitively grasp language's role in revealing cultural truths. Carlos Hevia shares perspectives on what qualities seek when working internationally, while Jill Bishop details how Multilingual Connections has expanded from translation to bilingual moderation services, supporting researchers as they work in an increasingly diverse range of countries and markets.
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