Social Media Strategies to Leverage for Success: Three Crucial Marketing Trends
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Executive Vice President Ashley LeBlanc about three critical marketing trends that businesses need to address: the evolution of cookie tracking, corporate social responsibility (CSR), and the power of micro-influencers in B2B marketing.
They explore how these interconnected trends are reshaping marketing strategies and brand visibility in today's digital landscape. The discussion begins with Google's phase-out of cookie tracking and its transformation of digital marketing strategies and targeted advertising, while emphasizing that social media platforms still provide valuable consumer insights and engagement opportunities.
The conversation then shifts to CSR initiatives and their impact on both customer relationships and employee engagement. They highlight the importance of authentic values-driven branding and social media strategy regardless of company size.
"People trust each other considerably more than they trust brands, and the social media algorithms, they know that," LeBlanc explains. "Personal published content will always out favor brand content."
The discussion concludes with an exploration of micro-influencers in B2B marketing and social media strategy, particularly focusing on employee advocacy programs. They emphasize how personal content consistently outperforms corporate messaging on social platforms, with employee-generated content driving higher ROI for brand visibility.
The key lies in enabling and encouraging authentic employee engagement rather than forcing scripted corporate messages, creating a natural amplification of brand messaging through trusted individual voices across social media channels.
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