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7 Steps to Creating a SEO Strategy


An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building plan, keeping up with SEO changes and measuring success.

We get into some details about the importance of creating a targeted list of core topics, finding short and long-tail keywords, and building web pages that are optimized with keywords and links. We discuss how starting a blog and implementing content writing strategies can help keep the website fresh and relevant. We also talk about the importance of creating a link-building plan to increase the website's authority and drive traffic.

We leave you with some great resources including Hubspot, Moz and The Orbit Blog by our lovely friend Andy Crestodina at Orbit Media Studios so you can keep current with SEO changes, news and best practices. We finish with some thoughts on tracking and evaluating your plan.

If you want to learn how to create a successful SEO strategy and optimize your website for search engines, this podcast is a must-listen. It's an investment in your business success and good marketing strategy. Tune in now and take your first step towards SEO success.

Need an expert to handle your SEO strategy? We’d love to hear about your goals! https://littlebirdmarketing.com/marketing-contact/

Special thanks to this episode’s sponsor Fieldwork.

Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incidents recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest. 

The Market Research Podcast Award is back and it's time to nominate your favorite kickass market research podcast for a chance to win the coveted title of MR podcast of the Year. Nominations are open now through June 30th, and voting will open from July 1st to August 1st. The winner will be announced at Insights Marketing Day on September 28th. Make your nominations today at littlebirdmarketing.com/MR-podcast-award Will your favorite insights podcast make the cut?


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