Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?
Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. "I know most businesses fail, but I always think to myself, there are hundreds of thousands of businesses in the world that are profitable and don't have as good a strategy." Zach shared.
Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.
How do you transform abstract brand values into a consistent voice that cuts through the noise?
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours?
Are you seeing website traffic drops across your content?
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