--- title: The Intersection of Fundraising and Marketing description: Fundraising isn’t a bad word. Neither is marketing. Advice for marketing fundraising efforts? Now we’re getting somewhere… image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230224-lbm-pftp-the-intersection-of-fundrasing-and-marketing/20230224-lbm-pftp-the-intersection-of-fundrasing-and-marketing_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # The Intersection of Fundraising and Marketing ![The Intersection of Fundraising and Marketing](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230224-lbm-pftp-the-intersection-of-fundrasing-and-marketing/20230224-lbm-pftp-the-intersection-of-fundrasing-and-marketing_hz.png) -                 Uncomfortable, squirmy and guilty? Those are the common side effects when thinking about fundraising. But, fundraising isn’t a dirty word. ike any other business or entity right now, non-profits are facing a dilemma:  How do you break through the noise? How do you keep up your own resilience around messaging when it feels like it’s falling on deaf ears? We’re in an attention economy and translating your mission and message into bite-sized pieces is more important than ever. That being said, non-profits’ marketing and fundraising marketing efforts are held to a different standard. No one might complain about getting thirty emails from Lululemon about holiday sales, but getting a half-dozen messages from a non-profit about end-of-year fundraising goals can make people huff and puff and blow your email right until the dreaded trash can. Executive coach and fundraising consultant, [Mallory Erickson](https://www.linkedin.com/in/mallory-erickson-bressler/), joins CEO and Little Bird Momma, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), on the podcast to discuss strategy work at the intersection of fundraising and marketing. [Mallory Erickson](https://www.linkedin.com/in/mallory-erickson-bressler/) is aimed at supporting non-profit leaders to change the way they lead and fundraise fundamentally. Through her signature framework, the [Power Partners Formula™️](https://malloryerickson.com/power-partners-formula/), Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. She has trained over 40,000 fundraisers using her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. She is also the host of the [What the Fundraising](https://malloryerickson.com/podcast/) podcast.  In their conversation, Mallory and Priscilla unpack how to help people frame the idea of relevance and urgency, and how to clarify your message authentically through storytelling. Mallory also brings up human behavioral design and her studies under [Dr. BJ Fogg](https://behaviormodel.org/). According to Mallory, “Fundraising, at its best, is us aligning our core identity and deep desires with the identity and mission and desires of the organization. It's a human coming together with a nonprofit and saying, ‘We both want to see this change being possible and we have different skills and assets to do that. I have some money. You have the skills to create change in the community. How do we come together and do that?’”  If there’s a culture of philanthropy with your donors, then there needs to be a culture of fundraising inside of your organization. “And the very first step of that is that fundraising is **not** a bad word.” Positively brimming with actionable insight and fodder for a solid mindset shift, this episode is not one you want to miss! ### Discover More [Content Marketing](https://podcast.littlebirdmarketing.com/tag/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/tag/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/tag/brand-strategy) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) [Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) [Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) [Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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