--- title: Where Marketing and Market Research form a Story description: How do you put storytelling in marketing? What does storytelling in content marketing look like? Look no further. You’re in the right place. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2022/20221118-lbm-pftp-where-marketing-and-market-research-form-a-story/20221118-lbm-pftp-where-marketing-and-market-research-form-a-story-PR-MR-FIELDWORK-YEAROFOJOY_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Where Marketing and Market Research form a Story ![Where Marketing and Market Research form a Story ](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2022/20221118-lbm-pftp-where-marketing-and-market-research-form-a-story/20221118-lbm-pftp-where-marketing-and-market-research-form-a-story-PR-MR-FIELDWORK-YEAROFOJOY_hz.png) -                 What is the difference between marketing and storytelling? While marketing is promoting your business, storytelling is a method for engaging your audience that takes longer, is more honest, and asks people to pause, take a minute and connect with your brand. Is there storytelling in marketing? Absolutely. It takes time. It takes effort. It takes vulnerability. Join Little Bird Momma and CEO, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), and VP of Marketing and Communications at [Fluent Research](https://fluentresearch.com/), [Stefanie Cousins](https://www.linkedin.com/in/stefaniecousins/), as they compare and contrast marketing and storytelling, and discuss the Venn diagram when two worlds collide!  A lot of brands struggle, struggle, struggle to tell their story. As Stefanie Cousins says, “There’s a transparency to storytelling that some brands might not want to dig into.” While social media has given brands the opportunity to dig deeper into storytelling, melding and mixing storytelling in marketing takes finesse.  Brands need to think about the craft of marketing, and hold space for storytelling to create something even more beautiful, meaningful, and powerful for their audience to connect and engage with. Storytelling content marketing is what stops the scroll. It creates space for a pause. If you’re looking for the inside scoop on storytelling content marketing, you’re in the right place. Shoutout to this episode's sponsors: [Fieldwork](https://www.fieldwork.com/) and [Year of Joy](https://theartandscienceofjoy.com/year-of-joy/)! Searching for a research partner to handle the details of your next qualitative project? When we say [Fieldwork](https://www.fieldwork.com/) can handle it all, we mean it. 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Learn more about the Year of Joy at the [theartandscienceofjoy.com/year-of-joy](https://theartandscienceofjoy.com/year-of-joy)  or follow the Art and Science of Joy on Facebook, Instagram, or LinkedIn. Whatever you do, choose joy today. If you think you need a social media influence course… you do. Our [12-week Social Influence course](https://t.sidekickopen01.com/s3t/c/5/f18dQhb0S7lC8dDSx7W2yVfFg2B9nMJW7t5XYg4Y9jV4W8p-_dP7fK6hHVf6xNM56dTRzf1gyhQv02?te=W3R5hFj4cm2zwW3ZWWrb3ZVbZ7W49K4sD49M_4sW3T1k6T3Fbt5Sf3H7M7f04&si=6177578693165056&pi=cb5d2417-7905-480b-fa94-d7474f4d6bed) will more than do the trick! We would also be happy, *quite thrilled actually*, to discuss what [digital transformation](https://t.sidekickopen01.com/s3t/c/5/f18dQhb0S7lC8dDSx7W2yVfFg2B9nMJW7t5XYg4Y9jV4W8p-_dP7fK6hHVf6xNM56dTRzf1gyhQv02?te=W3R5hFj4cm2zwW3T1k3k1JCfHsW4fKvz63T2-PkW3zgDmV4fJfX_W1JxwY51LBcj1W4fJfX_4cgB3-W3T3p973ZY68NW22Tkj_3P28WXW3ZrXZn3zd-9jW43WgBV4fJg0TW1Gy-qY4cQJZ6W3zhs7S41p1cQW4fHLMn49M9mfW3T0vFf1GF66hn3T1kN32f3&si=6177578693165056&pi=cb5d2417-7905-480b-fa94-d7474f4d6bed) could look like for your team!  On the hunt for powerful content marketing and strategy resources? 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