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Where Marketing and Market Research form a Story

 


What is the difference between marketing and storytelling? While marketing is promoting your business, storytelling is a method for engaging your audience that takes longer, is more honest, and asks people to pause, take a minute and connect with your brand. Is there storytelling in marketing? Absolutely. It takes time. It takes effort. It takes vulnerability.

Join Little Bird Momma and CEO, Priscilla McKinney, and VP of Marketing and Communications at Fluent Research, Stefanie Cousins, as they compare and contrast marketing and storytelling, and discuss the Venn diagram when two worlds collide! 

A lot of brands struggle, struggle, struggle to tell their story. As Stefanie Cousins says, “There’s a transparency to storytelling that some brands might not want to dig into.” While social media has given brands the opportunity to dig deeper into storytelling, melding and mixing storytelling in marketing takes finesse. 

Brands need to think about the craft of marketing, and hold space for storytelling to create something even more beautiful, meaningful, and powerful for their audience to connect and engage with. Storytelling content marketing is what stops the scroll. It creates space for a pause.

If you’re looking for the inside scoop on storytelling content marketing, you’re in the right place.

Shoutout to our sponsors: Fieldwork and Year of Joy!

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